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RUDI BY GIOBAGNARA
In 1996, Rudi Rabitti trademarked in Milan Tecnocuoio®, a composite material, both UV- resistant and water-resistant, made from leather castoffs from its own production. The company was well ahead of its time in adhering to a zero-waste philosophy that was both eco-friendly and functional. While the company has focused on contract work, the acquisition of the brand in 2017 by Giobagnara resulted in the decision to create two separate brands: Rabitti 1969 for products made from genuine leather; and RUDI for items created from regenerated leather. Giobagnara sees an opportunity to introduce RUDI products to a wider audience. The company is pursuing a more decorative approach, able to explore new languages and enhance the properties of Tecnocuoio®. It is enlarging the number of product categories and expanding the number of aesthetic solutions for interior design projects, high-end Ho.Re.Ca and the yacht interiors market.